Wednesday, May 16, 2007

Hydroquinone Alternative Inspires All-Natural Skin Care Line

As the controversy rages over OTC Hydroquinone products, there is a rush to find safe, natural and effective alternatives to the FDA-approved, skin-lightening ingredient.

If the recently proposed ban goes into effect, Hydroquinone will be available in the US by prescription only. Even if the ban is dropped, and these skin care products stay on the shelves, their popularity will undoubtedly suffer as people turn to newer, safer alternatives.

“Brightening” products have exploded onto the market as a result of the controversy. While many of these products do what they say, the claims simply aren’t there and results are less concrete their Hydroquinone-based counterparts.

Concept Laboratories’ challenge was to strike a balance between “lightening” and “brightening” skin care products. We searched for something that had the proof and claims similar to Hydroquinone, but was also completely safe, stable, and natural.

And we found it.

Extracted from Indian “gooseberries,” Emblica has revealed countless, proven benefits to the skin. Emblica’s high levels of antioxidant Vitamin C, along with various minerals, tannins and amino acids, present several results to hyperpigmented skin. Extensive clinical testing has shown that Emblica:
• visibly lightens areas of hyperpigmentation in as little as 3 weeks
• shows significant lightening of sunspots in 8 weeks
• dramatically brightens and improves uneven, dull complexions
While primarily recognized for its skin lightening profile, Emblica also:
• significantly reduces the appearance of wrinkles in just 2 weeks
• can slow vital collagen loss by up to 70%
• helps skin recover from UV damage

With so many various benefits to all types of skin, Emblica makes an ideal cornerstone ingredient for an all-natural, cosmetic skin care line, let alone a fade cream. Its versatile formulation abilities allow for a diverse collection that encompasses day creams, night creams, concentrated serums, daily cleansers, body lotions, under eye gels and more.

We’ve been working with fade creams since our inception, and we are thrilled to have found a Hydroquinone-free alternative that is also 100% natural and safe.

So, with whatever the outcome—ban or no ban, OTC or prescription—Concept Laboratories is prepared to offer whatever skin lightening solution the consumer demands.

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